ABOUT ME

I work between concept and camera, building visual systems that are grounded and emotionally undeniable.

​

My foundation is photography — medium format film and digital, but my true work lives between the brief and the final frame.

 

I build visual systems for campaigns, e-commerce, social, and physical experiences, backed in strategy and audience behavior. The goal isn't just to make something that looks good, it's to solve a real problem in a way that's disruptive. 

​

I work across the full spectrum of a campaign: concept development, moodboarding, art direction, on-set leadership, and post-production.

 

I collaborate across teams like C-suite, strategy, performance marketing, UX/UI, photographers, DPs, and graphic designers working with tools like Are.na, Cosmos.so, Pinterest, Figma, and Frame.io to build and communicate those systems.

​

My practice is built on a single belief, drawn from John 10:34, which my grandfather passed to me: we are gods. Every subject I direct is treated as divine. Every image is designed to be felt before it's understood.

​

That foundation has led my work across advertising, fashion, music, and fine art. I've art directed campaigns for PUMA, ZARA, and independent fashion labels. I've directed cover art for LVRN Records. My fine art work has been exhibited at ICP New York and Photo London, published on the cover of Thames & Hudson's Class of 2024, and featured in Photobook Magazine and ColorBloc Magazine. In 2024, my portfolio received an International Photo Award in Advertising and Self-Promotion.

​

Currently leading the photography department at ODD SOX, overseeing the full creative pipeline.